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Public Relations at South Carolina

Public relations professionals communicate messages clearly and effectively. Public relations majors learn how to deliver the message for government agencies, businesses, organizations and industries on a local level and in the global arena.  

What to Expect

As a public relations major, you will develop strong writing and account management skills through interactive classes and extensive writing assignments. You'll learn how to create campaigns, write press releases and manage events as you develop your public relations acumen. You will work collaboratively with your classmates and be encouraged to participate activities like The Carolina Agency, our student-run advertising and public relations agency. You also have the opportunity to earn academic credit by participating in supervised internships. And as a senior in your capstone experience, you will create a comprehensive public relations campaign for an actual client. These real-life experiences will help prepare you for entry-level positions upon graduation.


Undergraduate Degree

B  Bachelor of Arts in Journalism and Mass Communications – Public Relations

The Public Relations Program is housed in the School of Journalism and Mass Communications, which is nationally accredited by the Accrediting Council on Education in Journalism and Mass Communications. The following courses are typical for a major in public relations:

  • Introductory Advertising and Public Relations
  • Research Law and Ethics
  • Graphic Design
  • Public Relations Writing
  • Public Relations Campaigns
  • PR Management

Apply for Undergraduate Admission

Our Office of Undergraduate Admissions provides the most current information on the application process so you can check the requirements based on your current status and find university scholarships.